B53 MGT 380 Business Strategy 3.0 Units
This course adopts the perspective of the general manager — an individual charged with developing and implementing the long-term strategy of a business. Students will develop basic tools and concepts in strategy formulation, including competitive advantage, value creation and capture, industry analysis, capability assessment, and competitive positioning. This course is designed to develop students’ skills in both analyzing observed strategies, and in formulating and implementing new ones. A key feature of the course is a business simulation in which student teams will interactively formulate and execute strategy for a simulated firm.
Prerequisite: MEC 290