Management 380

B53 MGT 380       Business Strategy                              3.0 Units
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Course Description:
This course adopts the perspective of the general manager — an individual charged with developing and                                               implementing the long-term strategy of a business. Students will develop basic tools and concepts in strategy                                     formulation, including competitive advantage, value creation and capture, industry analysis, capability                                                 assessment, and competitive positioning. This course is designed to develop students’ skills in both analyzing                                     observed strategies, and in formulating and implementing new ones. A key feature of the course is a business                                      simulation in which student teams will interactively formulate and execute strategy for a simulated firm.
 Prerequisite: MEC 290